A simplified cooking app for those who are aspiring to be more health conscious.


Tools Utilized

  • Adobe InDesign, Illustrator, Photoshop, Xd
  • Sketch
  • Invision
  • The Noun Project
  • Stickie Notes / Hand drawing / Prototyping

Skills Used

  • User Research (Interviewing, testing, competitive, analysis)
  • UX Design (wireframing, user flow, storyboarding, site maps)
  • Graphic Design
  • Branding

Problem Statement

Millennials need a way to cook healthier and more efficiently,
because they find they lack good nutrition in many of their meals.

 
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User Persona

Meet Sarah

“I will cook with what I have but a lot of the time I just don’t have the time or energy to try new things. I wish I did”

Demographic
Age - 24
Occupation - Store Manager
Income - $36,000
Residence - San Francisco
Education - College Grad
Hobbies - Art, Pilates, Baking

User Goals
Wants new and creative recipes with something efficient and simple which she can aim for beneficial nutrition in every meal

Pain Points
Lacks time to cook what’s needed and unsure of new foods and how to use them. She wants to explore new foods but doesn’t know how to get enough access (friends lack information)

 

Competitors

True Dish - comp.jpg

Superfoods

A complexapp with multiple different aspects to help user build a healthier lifestyle and eating routine. It helps them find better foods but the organizational layout is not as strong as it could be, as well as being so text heavy.

iHerb

iHerb helps users find ingredients and facts about certain foods. It goes into details about newer superfoods and looks as though it’s up to date. It helps with people who are informed and know a background of what they want but it does not feel as personalized. 

Garden Plate

This cook app was similar to my users goals. The graphics were stronger but the organization was still a bit confusing. The payment allowed for upgraded features but without it, user is unsure of what’s available

 

In Person Research Synthesis

Insights

Highlighted are the topics where I narrowed down my focus towards True Dish. 
Here is research collected from in person interviews discovering users eating habits, processes and lifestyles.

 

User Flow

user flow-2.jpg
 

Site Map

 

Paper Prototype

 

Feature for MVP

Filter Search for Recipes

This search also helps users nd new recipes through categorized searches or as they meander through the app. 

Recommended Recipes

A recommendations list of recipes is built from ingredients you’ve saved as your favorites. This will help users nd better recipes they might like more quickly. 

Saved Favorites

Saving favorite ingredients or recipes helps developers build a user recommended list and also what’s most likely to come up rst in a search. Users will nd more recipes they like! 

Ingredients Information

While some users may not nd this relevant, some may nd knowing information about their ingredients helpful. 

 

On-boarding pages for new users, home page navigation and recipe example.

Preview Invision prototype here.