Zurvival is a pre-onboarding app for new hires at Zalando
to learn about the company, their new city and everything they'll need!


Tools Utilized

  • Adobe Illustrator, Photoshop
  • Sketch
  • Marvel App
  • The Noun Project
  • Stickie Notes / Hand drawing / Prototyping

Skills Used

  • User Research (Interviewing, testing, competitive analysis)
  • UX Design (wireframing, user flow, site maps)
  • Graphic Design
  • Branding


Problem Statement

How can we help new hires at Zalando have a smooth transition
into their new job when relocating to a new city or even a new country?

“Bersin by Deloitte found that a significant portion of employee turnover—22%—occurs during the first 45 days on the job.
People enter a new environment, feel uncomfortable and unwelcome, and promptly choose to leave.”

 

Diving into Ideations 🌊

In a Slingshot project, we only had two weeks to create Zurvival.
After a day of clarifying some MVPs, each member created their visions of a prototype; below there are five variations.

 

Through Heat Mapping, we shifted through each page and created what would be the best prototype for the Zurvival App! *See below* 

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This overwhelming scramble of a prototype layout shows an overview of all thoughts laid out and all inputs from every team member.

 
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User Persona

Meet Amanda

“I had to do everything on my own. It felt very demotivating. I felt I had no support"

Demographic
Age - 24
Occupation - Project Manager
Income - 48K
Residence - La Paz, Bolivia
Education - Masters Graduate from the  United States
Hobbies - Tennis, Socializing, Dogs!

User Goals
Wants to have a seamless transition when relocating to Berlin for her new job at Zalando!

Pain Points
Feels lost and scared on where to start when moving to a new city! Lacks support or help from Zalando on finding the right information.

 

User Journey 🚀 

Below, you can see the user's thought and process through the initial steps
between receiving their offer from Zalando and arriving in the app.

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Insights

You can see in the mess of a user journey there's a lot of detail in the onboarding process but through our research, building a customized introduction that leads into a differeing version of the Dashboard will make of a more personalized experience for the user.

 

Research Synthesis from User Testing

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Insights

This overwhelming amount of feedback from just one user test was informative and very in-depth to understanding our users! After shifting through all this data (plus 8 more) our team collected in Zalando's user testing rooms, we were able to synthesize our focus, MVPS and goals!

 

If You Build It, They Will Come

This prototype was built through Sketch and stitched together with the Marvel App.
Please contact me directly if you're interested in seeing the full working Marvel prototype.

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Pages - dash,categ,quiz.jpg
 

Let's Get Down to Business

Our team did a full business plan but in brief, our business proposition is the creation of a digital product in the form of a mobile app, part of the Zalando family. We envisage as main entry point the integration with the existing Candidate App. However, this could be a self-sufficient product and for this purpose we have further developed it under Zurvival.